Your Life, Your Legacy

Trivia Question❓

Which online retailer, created by two popular internet personalities, directs all of its profits from everyday items like socks, soap, and coffee to charitable causes, demonstrating how a business can build a legacy of giving?

Answer at the bottom of the newsletter

Community and Philanthropy: How Your Business Can Create a Long-Term Impact

When thinking about legacy, many entrepreneurs focus on growing profits or expanding their market share. But what if the true measure of success lies not only in financial achievement, but in the lasting impact your business has on the community? A business’s philanthropic efforts can shape its legacy in profound ways, helping to build a stronger community, inspire future generations, and leave a positive imprint that extends far beyond the balance sheet.

Philanthropy doesn’t always have to be large-scale or tied to major donations. Simple acts like employee volunteer programs, corporate matching gifts, or supporting local causes can make a significant difference. The key is consistency and intentionality. When you establish a culture of giving within your company, it becomes ingrained in your business identity. It shows customers, employees, and partners that your company values more than just profits—it values people, purpose, and community.

Building a philanthropic legacy also offers the opportunity to mentor others, particularly within your team. Employees who are engaged in charitable efforts often feel more connected to the company’s mission, fostering loyalty and pride. Encourage them to get involved in initiatives that align with their own values. This sense of purpose within the workplace can extend the impact of your business, building not just a profitable company, but a company that stands for something greater.

For entrepreneurs, giving back is not only good for business but good for the soul. Supporting causes that resonate with you personally connects your professional work to your core values. It also inspires others to think about their own legacy and how they can contribute to the world in a meaningful way.

Building your company’s philanthropic legacy is about more than just donating money; it’s about creating a culture of giving that lasts for years to come. With a strategic approach, you can shape a future where your business’s influence is measured not just by its bottom line, but by its positive impact on the world.

Legacy Webinar: Improving Family Communication

To pass down your legacy, you need connection. Join estate planning expert Stan Miller for a free one-hour training on restoring and strengthening family communication...the foundation of preserving what matters most.

📅 Thursday, December 18 | 12PM ET | Zoom

Register Here

💡 Answer to Trivia Question:

Good.Store. By donating 100% of profits to charity, Good.Store turns routine purchases into meaningful impact, showing that a company’s legacy can be measured by its positive contributions to the community rather than just financial success.